IC Engage: Driving Loyalty, First-Party Data, and Always-On Consumer Engagement

How IC Group Helps Brands Move Beyond Discounts and Build Real Relationships

In today’s crowded digital marketplace, traditional loyalty tactics are no longer enough. Discounts erode brand value. Attention spans are shrinking. Third-party platforms are owning more of the consumer relationship. 

Enter IC Engage, the digital consumer engagement division of IC Group (TSXV: ICGH), providing solutions that help brands go beyond transactional tactics to create engaging, data-rich relationships that keep customers coming back. 

 

Loyalty Isn’t Dead—But It’s Evolving

Modern consumers want to be seen. They expect instant engagement, mobile-first experiences, and meaningful rewards, not just points or emails. As Jill Goldworn, SVP of Sales at IC Engage, puts it: 

“Consumers are no longer loyal by default. They’re loyal by design. That design is built around data, personalization, and moments that matter.” 

IC Engage works with global brands to design and deploy always-on digital promotions— instant win games, sweepstakes, rebates, and VIP experiences, all personalized, measurable, and built to run across 30+ countries and digital channels. 

 

Microsoft: Engagement at Scale 

One of IC Engage’s longest-standing clients is Microsoft, whose Rewards Program spans 50+ countries and tens of millions of users. With IC Engage, Microsoft runs an “always-on” strategy that blends: 

• Daily instant-win games to sustain ongoing participation 

• Tentpole sweepstakes for high-profile re-engagement 

• Point-burning incentives to reduce liability and increase platform activity 

• VIP giveaways like concert trips, tech bundles, and once-in-a-lifetime experiences 

The result? A loyalty platform that doesn’t just track points—it drives consistent usage, retains users across devices, and generates opt-in data that informs Microsoft’s broader marketing and product strategy. 

 

Not Just for Loyalty Programs 

While IC Engage integrates seamlessly with major loyalty ecosystems, it also serves brands that don’t yet have one. 

“We help brands become loyalty-ready,” says Jill. “You don’t need a full points engine to start engaging your customers. You need a reason for them to come back, and we build that.” 

IC Engage enables brands to collect first-party data, reward engagement, and personalize experiences, all without requiring internal development resources. This is especially important in a world where third-party cookies are disappearing and AI shopping assistants are influencing consumer journeys beyond brand control.

 

Cost-Efficient, Brand-Positive 

Why do global clients keep choosing IC Engage over traditional discounting? 

1. Lower Cost of Activation: Instead of giving every customer $20 off, brands can run a promotion where 1 in 10,000 wins a large prize, creating greater excitement at a fraction of the cost. 
2. Avoiding Brand Erosion: Promotions offer urgency and exclusivity, without teaching consumers to “wait for the next sale.” 
3. Higher Retention: Gamified experiences and meaningful prizes foster a stronger emotional connection between the brand and the buyer. 
4. Rich First-Party Data: Every interaction is an opportunity to learn more, personalize more, and increase lifetime value. 

 

Built for Marketers. Backed by Infrastructure. 

IC Engage campaigns can be launched in days, not months. With ISO 27001 certification and global regulatory expertise, IC Group handles complex compliance across North America, EMEA, LATAM, and APAC—ensuring seamless deployment at scale. 

Whether it’s activating a new product launch, waking up dormant loyalty users, or turning everyday shoppers into brand advocates, IC Engage is built to drive business outcomes from day one. 

 

Why Investors Should Take Note

IC Engage is not just a marketing tool—it’s a recurring revenue engine that powers customer lifetime value for IC Group’s clients and stable growth for shareholders. 

• Recurring Contracts: Brands renew promotions quarterly or run them on an ongoing basis, creating repeat revenue with minimal lift. 

• High Margins: Gross margins in Digital Promotions exceed 60%, with scale improving operational efficiency. 

• Enterprise Stickiness: Once a brand integrates IC Engage into its strategy, it becomes part of its ongoing customer lifecycle. 

• Cross-Sell Potential: IC Engage builds strong client relationships that open up opportunities to introduce complementary IC Group services, deepening partnerships and expanding overall engagement. 

The Bottom Line

Consumers are still loyal, but brands have to work harder to earn it. IC Engage gives marketers the tools to do just that: through measurable, mobile-first experiences that go beyond points and coupons. It’s where gamification meets ROI. Where engagement turns into data. And where brands turn into lasting relationships. 

 

IC Engage — from IC Group Holdings Inc.
Helping brands stand out. Assisting investors to scale in.