WILD FORK SUMMER SIZZLE PROMOTION
IC Group developed and executed a sweepstakes promotion with an Instant Match Game for Wild Fork Foods during the busy summer BBQ season. We collectively set out to drive awareness and digital engagement for both current and potential Wild Fork consumers. There were numerous objectives for this promotion, including: driving in-stores sales, online conversions, drive to website; while also increasing the opportunity for signup for members, subscription.
The Summer Sizzle Promotion leveraged the power of promotions insurance, amplifying a $1M prize pool that provided a significant message for marketing to drive awareness, excitement and sales. IC Group helped extend the value of the promotion by utilizing 5 channels of participation that helped drive increased engagement across multiple audiences.
The Result: The Summer Sizzle was a resounding success at engaging and driving conversion for both current and new consumers. In fact, it achieved the highest results for a consumer promotion in Wild Fork’s history. The campaigns drove higher engagement and website visits than other campaigns run during the same period. The success of the promotion underscores the value of interactive and captivating marketing strategies in driving customer involvement and loyalty.