About Us

Amplifying moments since 1989

We have 30+ years of experience delivering impactful digital promotions, loyalty, rebate, incentive, and messaging solutions to engage consumers on behalf of brands. We are experts and Brand Guardians in incentive solutions, data protection, risk management, mobile messaging, and marketing insurance solutions, at a local level or on a global scale.


We simplify the complexities of promotions, so that our clients can have an amplified impact with their customers.


Humans are more connected than ever.

To each other. To technology. To brands – and promotions can help amplify these moments and create even stronger connections. It’s exciting – and it is complex.

At the IC Group, we connect humans to brands through promotional moments. But we do so much more than that. Here, we make complex promotions simple.

We connect through sweepstakes, prize pools, loyalty and more – all designed to leave your customers with positive feelings about your brand, and leave you with invaluable data. And we help you do it all *simply*, like turning a switch to “on.”

Over the past 30 years, we’ve adapted alongside (and ahead of) the technological curve to offer increasingly valuable connections and data. Today, we serve a vast array of blue-chip, Fortune 500 clients around the world – and we see our longstanding personal relationships with them as proof of our understanding and support of their ever-evolving needs. 

IC Group. Simplify to Amplify.

Leadership Team

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Duncan McCready

President and CEO

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Marc Caron


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John Penhale


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Sunil Bridgelall

SVP Product and Innovation

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Jay Miles

SVP Marketing

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Jill Goldworn

SVP Sales

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Paul Wheeler

Director – IC Mobile

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David Sasaki

President of Insured Creativity

Our door is always open. Connect to discuss your business today.