Twitter Auto Response
#WendysBracket
In 2017, Wendy's teamed up with the NCAA to make March Madness a March to remember. Using our 'Direct Message' delivery automation, users got to experience a comprehensive bracket building campaign. Talk about covering your losses!
Building Success
In a clever move, Wendy's delivered the option for Twitter audiences to either build their own bracket or allow a bot to pick and choose (after a series of hilariously random questions).
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