
Digital Promotions

'Hungry for Hot, Crazy for Cool'
A multi-faceted promotion campaign - Subway fans were encouraged to enter a PIN to either win a ‘hot’ prize or ‘cold’ vacation prize.
Maximized Engagement
Each PIN also gave the user the opportunity to win weekly 'hot' and 'cold' treats, with the added bonus of a prepaid $25 Subway cash card to be won.

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