Twitter Auto Response
#Breaking2
With Nike's sub-2 hour marathon attempt being a ‘closed live event’, there was a real emphasis on staying current with Breaking2 news, and watching the event unfold live, through digital channels. So, one of the best (and only) ways interested users could keep up with Breaking2 was through the Twitter platform. IC Group’s auto response Bot solution, QWVR, was used to deliver both automated reminders and live updates to Twitter audiences across the globe.
Breaking the Tread
To opt into the campaign, Twitter users, regardless of location, simply had to Tweet, Retweet, or Like the published Breaking2 call-to-action Tweet to subscribe for automatic updates, reducing the need for social managers to keep Twitter users manually up-to-date.
GET IN TOUCH!
HEADQUARTERS
383 Dovercourt Drive
Winnipeg, MB R3Y 1G4
CANADA
+1 204 487 5000
TORONTO
251 North Service Road West, Suite 300,
Oakville, ON L6M 3E7
CANADA
+1 905 608 1999