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Sweepstakes & Contests

Global Sweepstakes Management
& Contest Administration

We’re the promotional engagement layer on top of the discounts and offers you’re already have in place. Our sweepstakes management expertise makes it bigger, safer, and fully managed. Or, if you don’t have a promotion in place, we’ll build and manage one from start to finish.
Contact a Sweepstakes Specialist
Diagram showing how sweepstakes management and contests layer on top of existing marketing programs such as loyalty, CRM, retail, social, and mobile initiatives to drive customer acquisition, loyalty, retention, sales, and engagement.
Microsoft PepsiCo Subway Gerber P&G KitchenAid Del Monte The Nature's Bounty Co. Wild Fork Excedrin Microsoft PepsiCo Subway Gerber P&G KitchenAid Del Monte The Nature's Bounty Co. Wild Fork Excedrin

Built to Drive Measurable Outcomes

Grow your audience

Capture qualified customer data through engaging entry experiences.

Increase Participation

Reward customers for purchases, referrals, loyalty activity, and more.

Drive repeat engagement

Multi-entry mechanics give customers a reason to come back.

Prove ROI

Track participation, engagement, and customer actions from a single platform.

Visual demonstrating how sweepstakes and contest programs help brands acquire customers, grow first-party customer databases, increase engagement, and manage promotions through flexible mechanics, compliance, reporting, and global program administration.

Comprehensive Sweepstakes for Every Objective

Whether you’re launching a simple enter-to-win campaign or a global loyalty promotion, IC Engage provides the technology and expertise to scale with your goals.

We Manage the Complexity

From compliance and winner verification to fulfillment and reporting, our team handles every detail so you can focus on results.

Sweepstakes management diagram showing a few of the many IC Engage services: winner verification, prize fulfillment, fraud prevention, data management, and enterprise integrations

Sweepstakes in Action

Total Prize Drop

Microsoft Rewards ran Total Prize Drop with $2,000,000 in prizes available, including a $1,000,000 cash grand prize and three customizable Mercedes-Benz cars.

Summer Sizzle

Wild Fork Foods ran an Instant Win and Sweepstakes promotion with $1,000,000+ in prizes available, including a $10,000 Backyard BBQ Makeover Grand Prize.

Frequently Asked Questions

A sweepstakes is a promotional campaign that gives participants the chance to win prizes through a random drawing. Brands use sweepstakes to increase awareness, generate leads, capture customer data, drive engagement, and encourage specific customer actions. IC Engage helps brands plan, launch, manage, and fulfill sweepstakes programs while providing the technology and operational support required to execute them successfully.

Sweepstakes provide consumers with a compelling reason to engage with a brand. Organizations use them to grow audiences, generate qualified leads, increase participation in marketing campaigns, support product launches, encourage loyalty program activity, and create memorable customer experiences. By connecting prizes to specific business goals, sweepstakes can help turn customer attention into measurable outcomes.

Sweepstakes can support a wide range of marketing and business objectives, including:

  • Lead generation and customer acquisition
  • Email and CRM database growth
  • Product and brand awareness
  • Customer engagement and retention
  • Loyalty program participation
  • Purchase and conversion campaigns
  • Referral and word-of-mouth marketing
  • Reactivation of dormant customers
  • First-party data collection


IC Engage designs promotions around the behaviors brands want to encourage, helping transform participation into measurable business value.

Every entry represents a valuable customer interaction. Sweepstakes can be used to collect consent-based information such as contact details, demographic information, customer preferences, survey responses, loyalty activity, and purchase behavior. This data can then be used to support future CRM, marketing, personalization, and customer engagement initiatives.

IC Engage supports multiple sweepstakes formats depending on your objectives:

Classic Sweepstakes
Simple enter-to-win promotions designed to maximize participation and audience reach.

Multi-Entry Sweepstakes
Award additional entries when customers complete desired actions such as purchases, referrals, profile updates, or loyalty activities.

Referral Sweepstakes
Encourage participants to share campaigns with friends and colleagues in exchange for additional entries.

Purchase-Based Sweepstakes
Connect entries to purchases through receipts, product codes, promotional codes, or transactions.

Loyalty Sweepstakes
Allow customers to earn or redeem loyalty points for sweepstakes entries.

Global Sweepstakes
Execute promotions across multiple markets with support for compliance, fulfillment, and operational management.

Yes. Purchase-based sweepstakes are a popular way to encourage sales while rewarding customers for buying products or services. Entries can be tied to purchases, receipts, promotional codes, loyalty activity, or other qualifying actions, helping brands connect engagement directly to revenue-generating behavior.

A sweepstakes is a promotional campaign that gives participants the chance to win prizes through a random drawing. Brands use sweepstakes to increase awareness, generate leads, capture customer data, drive engagement, and encourage specific customer actions. IC Engage helps brands plan, launch, manage, and fulfill sweepstakes programs while providing the technology and operational support required to execute them successfully.

Absolutely. IC Engage is designed to work alongside existing loyalty and rewards programs, acting as a promotional engagement layer that helps brands create more excitement around the experiences they already offer. Customers can earn sweepstakes entries through purchases, loyalty activities, points accumulation, member milestones, or reward redemptions, creating new reasons to engage with your program.

Whether you’re launching a short-term promotion or an ongoing engagement strategy, IC Engage can integrate with existing loyalty ecosystems to help increase participation, encourage repeat interactions, and transform passive point collection into active customer engagement.

Success can be measured using metrics that align with your campaign goals, including:

  • Total entries and participation rates
  • Qualified lead generation
  • Customer registrations and opt-ins
  • Referral activity
  • Purchase and conversion rates
  • Loyalty program engagement
  • Website traffic and campaign engagement
  • CRM database growth
  • Customer acquisition results


IC Engage helps brands connect sweepstakes performance to meaningful business outcomes, making it easier to measure return on investment and campaign effectiveness.

Your Promotion, Amplified.

Keep what’s already working and layer in the mechanic that make it bigger. Let’s map out where to start.

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