Gerber Baby - IC Group


Gerber Baby

This popular user-generated content program involved Moms uploading a photo of their baby to or posting via Instagram with the hashtag #GerberBabyPhotoSearch2017.

A Contest for a Worthwhile Cause

The contest engaged participants on a weekly basis, with winner tie-ins like 'Best-Dressed Baby' or 'Giggles and Wiggles' for pet photos.

IC Group wrote the rules and helped with judging of the contest. The 2017 Gerber Baby Contest winner was Lucas!

A Program in the Press

For the first time in its history, the Gerber spokesbaby, Lucas, is a child with Down syndrome.

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