Ford Play For A Chance To Win

Running promotions at live events unlocks unique opportunities for brands to tap into the excitement and collective energy of the moment, transforming attendees into active participants. By integrating interactive and gamified experiences, brands create engagement that feels organic to the event atmosphere, enhancing fan involvement. These activations not only foster deeper emotional connections but also generate valuable first-party data and actionable insights for future marketing efforts. Additionally, a gamified digital engagement layer enables real-time feedback and analytics, allowing brands to measure campaign effectiveness instantly while amplifying their reach through social sharing by enthusiastic fans.