Subway
'HUNGRY FOR HOT, CRAZY FOR COOL'
A multi-faceted promotion campaign – Subway fans were encouraged to enter a PIN to either win a ‘hot’ prize or ‘cold’ vacation prize.
MAXIMIZED ENGAGEMENT
Each PIN also gave the user the opportunity to win weekly ‘hot’ and ‘cold’ treats, with the added bonus of a prepaid $25 Subway cash card to be won.
