Blog post - IC Group

Blog post

The True Value of a Loyal Customer
We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty is undoubtedly a necessary part of any business’ success, but what is the true value of those loyal Read more
Getting Social with Dan Gingiss
Social media has continued to grow as a customer service platform, making it an essential aspect of the overall customer experience. We had a few questions on the topic, and we were lucky enough to catch up with Dan Gingiss Read more
How to Lower Costs AND Lift Revenue in Loyalty Programs
If you’re running a loyalty program, you probably have two main financial objectives: lower program costs and drive more revenue. In many cases, you go after one and are forced to sacrifice the other. When you cut program costs, it Read more
The Past, Present, and Future of Customer Experience with Blake Morgan
How Customer Experience Can Shape Loyalty
Have you ever thought about how customer experience intersects with customer loyalty? What… it’s just me!? There are so many factors that make up a customer’s opinion of a brand, working in combination to determine how long they will remain Read more
How Brands Can Build a Passionate Consumer Base Like Sports Fans
Hey folks, welcome to ‘The Loyalty Point’ with Kelly and Anthony. What we thought we would do today is, in the spirit of the World Cup and our Winnipeg Jets recently having their great run in the playoffs, we wanted Read more
Why You Should be Leveraging Sweepstakes to Boost Customer Loyalty
Loyalty programs have never been perfect, and they may never be… but we think they could certainly be better. In many loyalty programs today, sign-ups are healthy, but long-term engagement rates don't match up. In most cases, this is because Read more
How Not to Engage Loyalty Members
The 7 Easiest Ways to Build Customer Loyalty

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