ICG Blog | Loyalty Programs, Digital Promotions, Twitter Auto Response

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Digital promotions planning can be a tough balancing act.
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Planning for Promotions
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What's in a Name?
Branding is about engaging consumers, and it all starts with a name ... A brand name is the first thing people encounter when they engage your company; it’s the ‘hello,' the opportunity to create a positive first impression. So that name needs Read more
In digital loyalty programs, finding the right rewards for your customers is important.
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What Do Customers Really Value in a Loyalty Program?
I’ve been a member of the Red River Co-op gas loyalty program for over a decade, and I was excited to see my local Safeway grocery store converted to a Co-op a few years ago because this meant I’d earn Read more
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Where should your rewards program fit into your marketing?
It’s an old adage, but it's true; it’s cheaper and more efficient to keep on selling to a current customer than it is to find and nurture new ones. Over the years, lots of different figures have been bandied about, Read more
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IC Group Helps Twitter to 'Buck the Tread'
We're proud to announce our involvement in delivering the Twitter platform's arm of Nike's boundary-pushing ‘Breaking2’ - the audacious goal to enable a sub two-hour marathon time. There was a real emphasis on staying current with Breaking2 news, and watching Read more
Can a rewards program drive revenue and profit?
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"If you could get us a profit this year then that'd be great..."
Despite the statistic that the loyalty management market is projected to grow from $1.68 billion in 2017 to $4.59 billion by 2021, you can bet that the age-old battle of the C-Levels will still remain. You know, the situation where Read more
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