May 19, 2017
Where should your rewards program fit into your marketing?
It’s an old adage, but it's true; it’s cheaper and more efficient to keep on selling to a current customer than it is to find and nurture new ones. Over the years, lots of different figures have been bandied about, Read more
IC Group Helps Twitter to 'Buck the Tread'
We're proud to announce our involvement in delivering the Twitter platform's arm of Nike's boundary-pushing ‘Breaking2’ - the audacious goal to enable a sub two-hour marathon time. There was a real emphasis on staying current with Breaking2 news, and watching Read more
"If you could get us a profit this year then that'd be great..."
Despite the statistic that the loyalty management market is projected to grow from $1.68 billion in 2017 to $4.59 billion by 2021, you can bet that the age-old battle of the C-Levels will still remain. You know, the situation where Read more