ICG Blog | Loyalty Programs, Digital Promotions, Twitter Auto Response

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IC Group invest in Fannex
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IC Group Continues Investment in Fannex Alongside New Investor
IC Group is delighted to announce a new round of investment in Fannex, as well as introducing a new investing partner to the journey! Fresh Backing Fannex, a product of Emotion Media Inc, is a revolution in the mobile engagement Read more
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The Lost Opportunities in Rebates
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Global Rewards Programs and Driving Redemption Costs Down!
A 'Direct Message' Twitter auto reply bot camapaign by IC Group.
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#TwitterHaloWars Wins a CLIO!
We are excited to share the news that the Xbox #TwitterHaloWars campaign, delivered by IC Group, has officially been named a Bronze CLIO Award Winner in the Gaming Category! > http://www.clios.com/entertainment/winner/23290 If you've perused the above link, you'll see that Read more
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An Interview with Shep Hyken: ‘It’s a loyalty war’
In October, we had a fantastic hour-long call with Shep Hyken, leading thinker in the worlds of customer service & experience, to talk all things loyalty. Shep’s articles on loyalty are world-renowned, and he’s fostered a conscientious community around his Read more
Celebrate! This is the last article you need to read on millennial loyalty in its current state.
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The last article you’ll ever need to read on millennial loyalty … well, for a while
So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so ourselves, so give it a read if you want. But this is going to be the last piece Read more
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What Makes the Best Digital Loyalty Programs?
We know you’ve been looking for ideas! I’m going to start this one off by making a bold statement, something I’m not really known for... The best loyalty programs out there are ‘promotional’ rewards programs as they provide benefits that Read more
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IC Group Delivers Evolutionary Digital Loyalty Program
IC Group is delighted to announce their role in the delivery of a true first in the vision care industry for an established brand: an evolutionary, multi-layered digital loyalty program that drives long-term loyalty through communications with patients. After a Read more
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How to increase revenue & profit with a rewards program
  A little while back, I answered one key question in a blog that we’re always asked at IC Group by clients:   ‘can a rewards program increase revenue and profit?’ To keep a longer story a little less long, Read more

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