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IC Group invest in Fannex
IC Group Continues Investment in Fannex Alongside New Investor
IC Group is delighted to announce a new round of investment in Fannex, as well as introducing a new investing partner to the journey! Fresh Backing Fannex, a product of Emotion Media Inc, is a revolution in the mobile engagement Read more
The Lost Opportunities in Rebates
Global Rewards Programs and Driving Redemption Costs Down!
A 'Direct Message' Twitter auto reply bot camapaign by IC Group.
#TwitterHaloWars Wins a CLIO!
We are excited to share the news that the Xbox #TwitterHaloWars campaign, delivered by IC Group, has officially been named a Bronze CLIO Award Winner in the Gaming Category! > http://www.clios.com/entertainment/winner/23290 If you've perused the above link, you'll see that Read more
An Interview with Shep Hyken: ‘It’s a loyalty war’
In October, we had a fantastic hour-long call with Shep Hyken, leading thinker in the worlds of customer service & experience, to talk all things loyalty. Shep’s articles on loyalty are world-renowned, and he’s fostered a conscientious community around his Read more
Celebrate! This is the last article you need to read on millennial loyalty in its current state.
The last article you’ll ever need to read on millennial loyalty … well, for a while
So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so ourselves, so give it a read if you want. But this is going to be the last piece Read more
What Makes the Best Digital Loyalty Programs?
We know you’ve been looking for ideas! I’m going to start this one off by making a bold statement, something I’m not really known for... The best loyalty programs out there are ‘promotional’ rewards programs as they provide benefits that Read more
IC Group Delivers Evolutionary Digital Loyalty Program
IC Group is delighted to announce their role in the delivery of a true first in the vision care industry for an established brand: an evolutionary, multi-layered digital loyalty program that drives long-term loyalty through communications with patients. After a Read more
How to increase revenue & profit with a rewards program
  A little while back, I answered one key question in a blog that we’re always asked at IC Group by clients:   ‘can a rewards program increase revenue and profit?’ To keep a longer story a little less long, Read more

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