LoyaltyLIFT | A Loyalty Rewards Solution - IC Group

A proven portfolio of sweepstakes that engages and motivates your members to spend points for a chance to win prizes.

LoyaltyLift drives down your Cost per Point (CPP), saving you millions of dollars in higher-cost catalog redemptions.

How it Works


IC Group develops a custom promotions package based on your program needs.


Promotions are inserted into your catalog and linked through custom APIs.

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IC Group delivers legal, prizing, draws, fulfillment and reporting.

Once in a Lifetime Experiences.

IC Group is Omaze's exclusive partner for converting loyalty points
into entries for extraordinary Omaze experiences.

Interested in Omaze experiences for you Loyalty program

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Did You Know?

10-18% of your members will spend millions of points on LoyaltyLift.

The LoyaltyLift sweepstakes solution is currently active in Microsoft's Global Rewards program across 20+ countries.

To get the Case Study, start by clicking the button below!

Every day, LoyaltyLift clients are saving thousands of dollars. Don’t wait, start saving today!



Points Burned By LoyaltyLIFT


See how much you could save today

Our specialists will run the numbers before you invest a penny!

Click below to calculate how much you could save by adding LoyaltyLift to your program.


LoyaltyLift delivers valuable benefits to your rewards program, program members, and your bottom line.

Easy to integrate with your program

Consistently outperforms catalog items to lower CPP

500+ programs run annually on this tested and proven solution

Live analytics drives feedback to ensure low CPP gains

Only catalog item that easily lowers CPP in global markets