About Us

Humans are more connected than ever.

To each other. To technology. To brands – and we can help amplify these moments and create even stronger connections. It’s exciting – and it is complex.

At IC Group, we connect humans to brands through digital moments. But we do so much more than that. Here, we make complex promotions simple. Everything is designed to leave your customers with positive feelings about your brand, and leave you with invaluable data. And we help you do it all *simply*, like turning a switch to “on.”

Over the past 30 years, we’ve adapted alongside (and ahead of) the technological curve to offer increasingly valuable connections and data. Today, we serve a vast array of blue-chip, Fortune 500 clients around the world – and we see our longstanding personal relationships with them as proof of our understanding and support of their ever-evolving needs. 

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Insured Creativity Inc. (ICI) was founded in Winnipeg, Canada in 1989. An entrepreneurial company at its roots, we embrace the culture of innovation, integrity and an unparalleled service commitment to our customers. These principles have been the building blocks of our business in the specialty insurance space spanning several decades.

As a Lloyd’s Coverholder and MGA with global underwriting authority, we have earned the reputation of trusted partner and advisor for some of the most unique risks in the Sports, Entertainment and Promotions world.

With extensive experience in consumer marketing and technology, we believe in the future of digital to deliver data driven decision making, product offerings and growth – not just operational efficiency. We are committed to providing the best possible experience to our partners and customers alike.