IC Group is delighted to announce a new round of investment in Fannex, as well as introducing a new investing partner to the journey!
Fresh Backing
Fannex, a product of Emotion Media Inc, is a revolution in the mobile engagement space, offering a solution set of interactive experiences that maximize in-venue fan engagement at sports and entertainment events. For the last 18 months, IC Group has been an investor in Fannex, contributing to the evolution of its products and services as well as helping to onboard new customers.
As of early 2018, we completed a second round of investment in Emotion Media to help take Fannex to the next level. In addition to investing, ICG will continue to bring our extensive loyalty & promotions customer experience expertise to the fore, optimizing process and delivery of Fannex’s solutions.
Emerging Partnerships
We also extend a warm welcome to a new Fannex investor, True North Sports + Entertainment!
True North provides Fannex developers invaluable fan engagement insight and in-game production best practices from many years of experience in the sports and entertainment industries.
Fannex’s solutions are already active in the venues of the Calgary Flames, the Manitoba Moose, University of North Dakota, and the Winnipeg Jets! But with True North on board, we are even more optimistic about Fannex’s potential growth in 2018, in terms of both go-to-market solution activations and in-venue installations.
The Next Era
Of the latest developments in the IC Group-Fannex journey, Marc Caron, IC Group CIO, said: “Fannex & IC Group have made big strides so far, and we’re confident that, together, we’re about to make a big impact in sports & entertainment. On top of our own investment, adding a true North into the fold serves only to add an extra layer of opportunity & excitement to this venture. We’re eager to see where our journey with Fannex is heading.”
Sunil Bridgelall, IC Group Vice President of Capabilities & Delivery, added: “We’re excited to take the fan experience to the next level and increase the value of live entertainment for fans, sponsors and teams alike.”