Getting Social with Dan Gingiss
Social media has continued to grow as a customer service platform, making it an essential aspect of the overall customer experience. We
How Brands Can Build a Passionate Consumer Base Like Sports Fans
Hey folks, welcome to ‘The Loyalty Point’ with Kelly and Anthony. What we thought we would do today is, in the spirit
Why You Should be Leveraging Sweepstakes to Boost Customer Loyalty
Loyalty programs have never been perfect, and they may never be… but we think they could certainly be better. In many loyalty
The 7 Easiest Ways to Build Customer Loyalty
Customer loyalty is an essential part of your company’s prosperity, as with the Pareto Principle, 80% of future revenue will come from
The Lost Opportunities in Rebates
Rebates can offer instant benefits; with increases in short-term sales, inventory control, and product trial. They are so good at producing instant
Global Rewards Programs and Driving Redemption Costs Down!
We’re trying to help global brands control, manage and lower redemption costs of rewards points within their global rewards programs – can
The last article you’ll ever need to read on millennial loyalty … well, for a while
So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so
How to increase revenue & profit with a rewards program
A little while back, I answered one key question in a blog that we’re always asked at IC Group.
Planning for Promotions
Managing your margins, when it comes to digital promotions planning, is key, but there’s nothing more wasteful than wasted time!
What Do Customers Really Value in a Loyalty Program?
I’ve been a member of the Red River Co-op gas loyalty program for over a decade, but things are changing.