Global Rewards Programs and Driving Redemption Costs Down!
We’re trying to help global brands control, manage and lower redemption costs of rewards points within their global rewards programs – can
An Interview with Shep Hyken: ‘It’s a loyalty war’
In October, we had a fantastic hour-long call with Shep Hyken, leading thinker in the worlds of customer service & experience, to
The last article you’ll ever need to read on millennial loyalty … well, for a while
So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so
What Makes the Best Digital Loyalty Programs?
We know you’ve been looking for ideas! I’m going to start this one off by making a bold statement, something I’m not
IC Group Delivers Evolutionary Digital Loyalty Program
IC Group is delighted to announce their role in the delivery of a true first in the vision care industry for an
How to increase revenue & profit with a rewards program
A little while back, I answered one key question in a blog that we’re always asked at IC Group.
What’s in a Name?
A loyalty program name is the first thing people encounter when they engage your company, it’s the ‘hello,’ the opportunity to create a first impression.
What Do Customers Really Value in a Loyalty Program?
I’ve been a member of the Red River Co-op gas loyalty program for over a decade, but things are changing.
Where should your rewards program fit into your marketing?
Your rewards program shouldn’t be separate from your brand building. They’re trying to achieve the same goal – loyalty.
“If you could get us a profit this year then that’d be great…”
Despite loyalty management growth, the battle of the C-Levels still remains.