What Do Customers Really Value in a Loyalty Program?
I’ve been a member of the Red River Co-op gas loyalty program for over a decade, but things are changing.
Where should your rewards program fit into your marketing?
Your rewards program shouldn’t be separate from your brand building. They’re trying to achieve the same goal – loyalty.
IC Group Helps Twitter to ‘Buck the Tread’
We’re proud to announce our involvement in delivering the Twitter arm of the boundary-pushing Nike ‘Breaking2’ campaign!
“If you could get us a profit this year then that’d be great…”
Despite loyalty management growth, the battle of the C-Levels still remains.
We’re Getting Millennials Wrong
We’re getting millennials wrong, it’s hurting loyalty programs, it’s hurting business, and we need to set the record straight.