The Lost Opportunities in Rebates
Rebates can offer instant benefits; with increases in short-term sales, inventory control, and product trial. They are so good at producing instant
Global Rewards Programs and Driving Redemption Costs Down!
We’re trying to help global brands control, manage and lower redemption costs of rewards points within their global rewards programs – can
#TwitterHaloWars Wins a CLIO!
We are excited to share the news that the Xbox #TwitterHaloWars campaign, delivered by IC Group, has officially been named a Bronze
An Interview with Shep Hyken: ‘It’s a loyalty war’
In October, we had a fantastic hour-long call with Shep Hyken, leading thinker in the worlds of customer service & experience, to
The last article you’ll ever need to read on millennial loyalty … well, for a while
So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so
What Makes the Best Digital Loyalty Programs?
We know you’ve been looking for ideas! I’m going to start this one off by making a bold statement, something I’m not
IC Group Delivers Evolutionary Digital Loyalty Program
IC Group is delighted to announce their role in the delivery of a true first in the vision care industry for an
How to increase revenue & profit with a rewards program
A little while back, I answered one key question in a blog that we’re always asked at IC Group.
Planning for Promotions
Managing your margins, when it comes to digital promotions planning, is key, but there’s nothing more wasteful than wasted time!
What’s in a Name?
A loyalty program name is the first thing people encounter when they engage your company, it’s the ‘hello,’ the opportunity to create a first impression.