Kelly Crerar, Author at IC Group

Author Archives: Kelly Crerar

The 7 Easiest Ways to Build Customer Loyalty

Customer loyalty is an essential part of your company’s prosperity, as with the Pareto Principle, 80% of future revenue will come from

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The Lost Opportunities in Rebates

Rebates can offer instant benefits; with increases in short-term sales, inventory control, and product trial. They are so good at producing instant

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Global Rewards Programs and Driving Redemption Costs Down!

We’re trying to help global brands control, manage and lower redemption costs of rewards points within their global rewards programs – can

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Where should your rewards program fit into your marketing?

Your rewards program shouldn’t be separate from your brand building. They’re trying to achieve the same goal – loyalty.

Can a rewards program drive revenue and profit?

“If you could get us a profit this year then that’d be great…”

Despite loyalty management growth, the battle of the C-Levels still remains.

We’re Getting Millennials Wrong

We’re getting millennials wrong, it’s hurting loyalty programs, it’s hurting business, and we need to set the record straight.

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