The True Value of a Loyal Customer
We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty
Getting Social with Dan Gingiss
Social media has continued to grow as a customer service platform, making it an essential aspect of the overall customer experience. We
How to Lower Costs AND Lift Revenue in Loyalty Programs
If you’re running a loyalty program, you probably have two main financial objectives: lower program costs and drive more revenue. In many
How Customer Experience Can Shape Loyalty
Have you ever thought about how customer experience intersects with customer loyalty? What… it’s just me!? There are so many factors that
Why You Should be Leveraging Sweepstakes to Boost Customer Loyalty
Loyalty programs have never been perfect, and they may never be… but we think they could certainly be better. In many loyalty
How Not to Engage Loyalty Members
If you’ve been keeping up with my posts, you might remember a little something I wrote about the Red River Co-Op program
IC Group Continues Investment in Fannex Alongside New Investor
IC Group is delighted to announce a new round of investment in Fannex, as well as introducing a new investing partner to
#TwitterHaloWars Wins a CLIO!
We are excited to share the news that the Xbox #TwitterHaloWars campaign, delivered by IC Group, has officially been named a Bronze
An Interview with Shep Hyken: ‘It’s a loyalty war’
In October, we had a fantastic hour-long call with Shep Hyken, leading thinker in the worlds of customer service & experience, to
The last article you’ll ever need to read on millennial loyalty … well, for a while
So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so