Sunil - IC Group

Author Archives: Sunil

The True Value of a Loyal Customer

We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty

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Getting Social with Dan Gingiss

Social media has continued to grow as a customer service platform, making it an essential aspect of the overall customer experience. We

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How to Lower Costs AND Lift Revenue in Loyalty Programs

If you’re running a loyalty program, you probably have two main financial objectives: lower program costs and drive more revenue. In many

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How Customer Experience Can Shape Loyalty

Have you ever thought about how customer experience intersects with customer loyalty? What… it’s just me!? There are so many factors that

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Why You Should be Leveraging Sweepstakes to Boost Customer Loyalty

Loyalty programs have never been perfect, and they may never be… but we think they could certainly be better. In many loyalty

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How Not to Engage Loyalty Members

If you’ve been keeping up with my posts, you might remember a little something I wrote about the Red River Co-Op program

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IC Group invest in Fannex

IC Group Continues Investment in Fannex Alongside New Investor

IC Group is delighted to announce a new round of investment in Fannex, as well as introducing a new investing partner to

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A 'Direct Message' Twitter auto reply bot camapaign by IC Group.

#TwitterHaloWars Wins a CLIO!

We are excited to share the news that the Xbox #TwitterHaloWars campaign, delivered by IC Group, has officially been named a Bronze

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An Interview with Shep Hyken: ‘It’s a loyalty war’

In October, we had a fantastic hour-long call with Shep Hyken, leading thinker in the worlds of customer service & experience, to

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Celebrate! This is the last article you need to read on millennial loyalty in its current state.

The last article you’ll ever need to read on millennial loyalty … well, for a while

So, we wrote an article on millennials and loyalty programs a few months back. It was pretty good, if we say so

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