The Past, Present, and Future of Customer Experience with Blake Morgan
If you have questions about customer experience, tech, and all things business, Blake Morgan is the person to ask. So we did.
How Brands Can Build a Passionate Consumer Base Like Sports Fans
Hey folks, welcome to ‘The Loyalty Point’ with Kelly and Anthony. What we thought we would do today is, in the spirit
The 7 Easiest Ways to Build Customer Loyalty
Customer loyalty is an essential part of your company’s prosperity, as with the Pareto Principle, 80% of future revenue will come from
The Lost Opportunities in Rebates
Rebates can offer instant benefits; with increases in short-term sales, inventory control, and product trial. They are so good at producing instant
Global Rewards Programs and Driving Redemption Costs Down!
We’re trying to help global brands control, manage and lower redemption costs of rewards points within their global rewards programs – can
What’s in a Name?
A loyalty program name is the first thing people encounter when they engage your company, it’s the ‘hello,’ the opportunity to create a first impression.
Where should your rewards program fit into your marketing?
Your rewards program shouldn’t be separate from your brand building. They’re trying to achieve the same goal – loyalty.
“If you could get us a profit this year then that’d be great…”
Despite loyalty management growth, the battle of the C-Levels still remains.
We’re Getting Millennials Wrong
We’re getting millennials wrong, it’s hurting loyalty programs, it’s hurting business, and we need to set the record straight.