Big prize promotions increase brand visibility, boost participation and add value for consumers, particularly in the last few feet of the purchase cycle.

They are also an effective way to help marketers do their jobs well in tough economic times. Budgets can be leveraged up to 25 times to create bigger prize pools and higher-impact promotions overall.

Working with MIT anthropologist Grant McCracken, IC Group set out to explore the new quid pro quo relationship (something for something) in today's digital and mass media world.

Conducting ethnographic-based interviews with consumers and experts, we established a tactical and strategic understanding of state-of-the-art website construction and what helps marketers make magic in the online space.

Coupons, rebates and promotions incentives (redemption promotions) are popular promotional tools use by marketers to drive sales , consumer loyalty and brand affinity. The challenge with redemptions promotions is managing the budget.

You never really know how many people will take advantage of an offer. As a result, you can only set aside budget reserves, cross your fingers and hope program isn't too successful. Redemption Insurance is a risk-management tool used to help control and transfer the financial risk associated with redemption programs.