With the right consumer relationship marketing solutions, marketers are able to achieve a greater level of consumer connection, precision and measurement. IC Group’s Promotion CRM solutions are comprised of a series of product and services that enable you to improve how you manage consumer information, measure the performance of your strategies and grow your consumer-brand relationships.

• Eliminates the challenge of having multiple "unconnected" databases that are difficult to integrate with other marketing or organizational data
• Creates a more favorable brand experience by seamlessly managing how consumers access your promotions

A platform for consumer login unification and central authentication:

• Centralize consumer profile information into one database
• Effectively manage consumer permissions and privacy

• Create more favorable promotion experiences by eliminating the need for consumers to log-in to your promotions (and other company promotions) multiple times

 

• Gain a more insightful view of your consumers
• Gather the data and analytics you need to drive long term loyalty and engage

Consumer intelligence reporting and analytics:

• Integrate consumer profile data with event and activity data from multiple sources
• Centralize the data into dashboard view for ease of use

• Gain a more insightful view of consumer trends, activities and behaviors
• Determine the effectiveness of your measured marketing campaigns on a real-time basis