When you need to create hype around your product, why not turn to the best brand advocates around – your consumers. Give consumers the opportunity to contribute personalized content and watch as an entire community builds around your brand promotions.
General Mills Honey Nut Cheerios
General Mills shows how "You'll Love Lowering Your Cholesterol" with Honey Nut Cheerios
In an effort to spread the word about lowering cholesterol, General Mills launched a promotional campaign to show how Honey Nut Cheerios could help. Consumers who visited the website could get in on a coupon offer and share their personal stories about lowering cholesterol.
User-generated content such as essays, photos or video uploads, brings a new level of consumer engagement and interaction to your promotions. User-generated content puts the consumer in control; you’ll get everyday people talking about your product, and most important, why they use it and like it.
IC Group delivers a fully customized user-generated content promotion with all the tools needed to create a smooth and seamless user-generated promotion experience.
Grow your database of opt-in consumers.
Increase brand engagement by creating a fun, stimulating, ever-changing world of content.
Encourage brand affinity by having your consumers get personal with your promotion and brand.
Create community around your promotion and brand with interactive content features.
Get the power of viral marketing working for you by encouraging your consumers to explore and share content.
IC Modus® is our promotions technology platform armed with every kind of security feature you'll ever want.
