When you need to create hype around your product, why not turn to the best brand advocates around – your consumers. Give consumers the opportunity to contribute personalized content and watch as an entire community builds around your brand promotions.
General Mills Honey Nut Cheerios
General Mills shows how "You'll Love Lowering Your Cholesterol" with Honey Nut Cheerios
In an effort to spread the word about lowering cholesterol, General Mills launched a promotional campaign to show how Honey Nut Cheerios could help. Consumers who visited the website could get in on a coupon offer and share their personal stories about lowering cholesterol.
- Consumers shared personal stories on how and why they love reducing their cholesterol using text and photo uploads.
- At the end of the campaign, personal stories were eligible to be showcased on future Honey Nut Cheerios packaging.
- Consumers were also presented with a coupon offer.
User-generated content such as essays, photos or video uploads, brings a new level of consumer engagement and interaction to your promotions. User-generated content puts the consumer in control; you’ll get everyday people talking about your product, and most important, why they use it and like it.
IC Group delivers a fully customized user-generated content promotion with all the tools needed to create a smooth and seamless user-generated promotion experience.
- A dynamically branded microsite.
- Flexible registration system to capture the consumer data you need.
- Unique PIN or UPC integration to drive multi-marketing and promotion strategies.
- Easy to use submission tools such as text-based forms or simple photo and video upload tools.
- Creative tools allowing the consumer to manipulate content (i.e. virtual scrapbook or design-your-own product).
- Tell-a-friend tool enabling consumers to share content and spread the word about your promotion.
- Moderation services and text filters to ensure only acceptable content is uploaded to your site.
- A gallery or "hot or not" polling for others to view and/or vote on.
- Opt-in database management for future marketing.
- Dynamic real-time online reports.
- Online consumer technical support.
- End-to-end prize fulfillment, including content judging.
- Best-of-class hosting, technical support and security.
Grow your database of opt-in consumers.
Increase brand engagement by creating a fun, stimulating, ever-changing world of content.
Encourage brand affinity by having your consumers get personal with your promotion and brand.
Create community around your promotion and brand with interactive content features.
Get the power of viral marketing working for you by encouraging your consumers to explore and share content.
IC Modus® is our promotions technology platform armed with every kind of security feature you'll ever want.
- Over 2500 promotions delivered
- Over 100 million games played
- Over $400 million in prize pools supported at one time
