When you need to maximize promotional reach with a more convenient or more than one way to enter, an integrated mobile promotion may be the answer.
Pepsi iPod
Pepsi-QTG Canada Uses Text and Web to Target Teens with iPod Giveaway
The interactive promotion targeted at 12-24 year olds gave away a 20GB iPod every hour for the duration of the promotion. The campaign helped establish a major mobile marketing presence for the soft drink manufacturer while aiming to drive multiple product sales across this notoriously fickle demographic.
- Two ways to play and win: texting a unique PIN found on Pepsi products to the contest short code; or, visiting the contest website to enter a PIN.
- Win every hour sweepstakes prize opportunities.
Need to tap-in to the multi-tasking, multi-media consuming teenager? Maybe the internet isn’t the most convenient way for your audience to enter? Or do you need to reach and connect with consumers at an event, stadium or live marketing location?
Mobile promotions can help you extend your promotional reach, target and personalize in different ways. Our technology platform, IC Modus®, seamlessly integrates with SMS applications, allowing you to deliver nearly any promotion type including sweepstakes, instant-win, chance games, loyalty promotions, collect-and-win and trivia / quiz promotions. IC Group delivers a fully customized mobile promotion to meet your objectives, including:
- Management of SMS integration with preferred aggregators.
- Opt-in database management for future marketing.
- Unique PIN or UPC integration to drive your multi-marketing and promotion strategies.
- Dynamic real-time online reporting.
- All legal and bonding requirements.
- Sweepstakes draws and end-to-end prize fulfillment.
- Multi-language support: English, Spanish and French.
Extends your marketing reach -- nearly three-quarters of all mobile phone users send and receive text messages on their phones (Nielson Media).
Delivers the ultimate one-to-one brand experience – interactive, direct, targeted, personalized and accessible 24/7.
Provides a creative solution for your events and live marketing locations – areas difficult to reach by traditional media.
Use Prize Insurance to anti-up the value of your prize pools affordably, and eliminate your financial risk as winners emerge.
IC Modus® is our promotions technology platform armed with every kind of security feature you'll ever want.
- Over 2500 promotions delivered
- Over 100 million games played
- Over $400 million in prize pools supported at one time
