As a marketer running, or thinking of running a loyalty program, you are faced with some hard facts: they are expensive and sometimes fail to increase loyalty. Loyalty Plus drives a better return on your loyalty marketing dollar by driving real consumer engagement, while keeping your program costs fixed.
Kimberly-Clark
Huggies Enjoy the Ride Rewards
An easy and fun loyalty program aimed at helping parents celebrate and enjoy the parenting ride!
- Rewards consumers with points that can be used for chances to win great prizes.
- Consumers earn points by completing various activities, as well as purchasing product.
- Consumers spend points by entering sweepstakes, instant wins and more.
- A news section to ensure the ride is an informative one.
Loyalty Plus is our solution for the high-volume consumer marketer whose goal is to maintain enduring consumer relationships. Loyalty Plus is one of the only loyalty products that will offer you a fixed-cost financial management model to help control consumer retention costs and drive a better return on your objectives. Loyalty Plus is an end-to-end loyalty solution which can be seamlessly integrated with your engagement initiatives, and comes complete with the reporting and analysis tools for ongoing performance management.
IC Group delivers a fully customized Loyalty Plus program that is flexible enough to drive your loyalty marketing and business objectives.
- Branded loyalty website.
- Multiple earn and spend options to choose from.
- Promotion extensions for partners or retailers.
- Distribution via multiple marketing channels.
- Comprehensive consumer insight reporting and analysis
- In-market support services
- Cost management via fixed prize budgets, controlled inventory and zero redemption exposure.
Manage your bottom line. The biggest challenge with traditional loyalty programs is once the collecting of points begins, the redeeming never ends. Modus Loyalty+ offers fixed cost-management to reduce your risk and financial liability.
Deliver real engagement. The foundation of the Modus Loyalty+ model is simple: offer more ways to spend and more ways to earn. This model incites consumer action -- positive consumer behavior that can be correlated with any marketing or media initiative.
Deliver more. More ways to win, prizes for all types of preferences, instant participation and gratification, more participation options, a higher level of enjoyable and entertaining brand engagement.
Seamlessly integrate your loyalty program with engagement tactics by attaching earn components to supporting marketing and media initiatives; evaluate the effectiveness of your marketing and media campaigns with the valuable real-time data you will gather from your loyalty program.
Get consumer insights beyond product purchase with comprehensive insight reports and analysis.
Benefit from the flexibility Modus Loyalty+ gives you, with distribution options via multiple marketing channels, key partner and retailer extensions. You won’t be boxed in to an inflexible product. Rather, you’ll be able to react to the competition at any time in the market with speed and efficiency.
It's all about avoiding problems before they arise. We take a systematic approach to managing risks throughout each stage of planning and development. The result: quality execution every time.
