When it comes to infusing consumer passion with a branding initiative, there are few ways as successful as leveraging sports and entertainment properties. A little star power goes a long way. And with interactive promotion mixed-in, brands boast a significant return on investment through increased consumer interaction, engagement and sales. Here are just a few examples.
PEPSI, LAY'S, GATORADE - NHL BIG TICKET EXPERIENCE
The consortium of PepsiCo brands created this hockey-themed online promotion with the goals of leveraging PepsiCo’s multi-year partnership with the NHL and NHLPA (NHL Player’s Association), and developing a powerful consumer offer that creates in-store theatre. Consumers entered the sweepstakes contest by simply registering or logging-in at the contest website. The NHL Big Ticket Experience prize package included three separate trips for four to the 2009 NHL Winter Classic, 2009 NHL All Star Game, and one of the 2009 NHL Stanley Cup™ Final games.
SAPUTO - POWERING DREAMS
When dairy processor Saputo needed to increase sales and build awareness of their Olympics sponsorship they launched a sweepstakes that delivered the Olympics excitement to their consumers. The sweeps was promoted in-store, via an event marketing team, email marketing and through cross promotions with other Olympic sponsors. Participants entered at the contest website for the chance to win a 2009 MY Equinox LT FWD + PCR (Team Canada Edition Package).
NEW LINE CINEMA - LIFE'S A PARTY - CRASH IT
New Line Cinema's inauguration of the runaway box office hit Wedding Crashers got a party-filled kick-start with the help of the "Life's a Party - Crash it" promo. Designed to build anticipation and excitement around the movie, the promo allowed consumers to vicariously assume the identity of the committed womanizers (played by Owen Wilson and Vince Vaughn) who sneak into weddings to take advantage of the romantic tinge in the air.
We'd be happy to brainstorm promotion concepts that help you drive the behaviors you want from your audience. Contact Us
