For over 20 years, IC Group has been delivering high-impact promotions that have helped increase usage of financial services. Our solutions range from sweepstakes and instant wins to longer-term engagement and loyalty promotions. Below you will find links to a few of the sites and promotions we have developed for financial services brands. We’d be happy to have our team of promotion experts brainstorm ideas that will help you drive the behaviors you want from your consumers -- just ask us!
In an effort to increase checking account signups, ATM usage and overall brand awareness, Chase launched an online instant win that offered the chance to win over $6 million in cash prizes. To play, consumers visited the Chase website and entered a special code located on their Chase ATM receipts. Consumers were notified instantly if they were winners of cash prizes ranging from a $250,000 Grand Prize to other prizes of $10,000, $1,000 and $25. With 1 in every 100 game codes a winner, the promo was a glowing success.
ING Direct took a new spin on saving by launching a sweepstakes and instant win that aimed to increase savings account sign-ups and build a database of consumers. Promoted on the AOL media network and on the ING Direct website, consumers registered for the chance to win over 900 prizes in a "spin the wheel of wealth" game. Each play also earned them a sweepstakes entry for the chance to win a $25,000 Grand Prize. Each consumer to open a savings account received a $25 bonus.
To demonstrate its promise of making commerce more efficient and more convenient for consumers, Western Union used an online promotion to encourage consumers to experience their cash transfer services. Consumers were required to complete a cash transfer transaction at the Western Union website or by calling a 1-800 service line. They received a unique PIN and a link to the promotional website where they played in a virtual race for the chance to win prizes ranging from gift cards to BMW convertible cars.
When BMO Financial Group launched a new brand identity to its employees, they turned to a promotional education program to reinforce the key understandings of the new initiative. Employees of BMO Financial Group (BMO) were encouraged to complete up to six learning modules containing company brand-related questions, answers and fun facts. Each time an employee completed an online learning module, he/she was presented with an online select and win game that offered the chance to win a series of BMO prizes.
Blizzard Interactive is a web marketing agency specializing in the online finance industry. To build brand loyalty and excitement for customers of an online finance company, they developed a loyalty promotion that rewarded loan applicants across the US and UK. Using points earned from making loan transactions, customers participated in bi-weekly and monthly sweepstakes offers for the chance to win prizes ranging from cash and gift cards to travel packages and shopping sprees. The total value of prizes available to be won exceeded $645,000 USD.
We'd be happy to brainstorm promotion concepts that help you drive the behaviors you want from your audience. Contact Us
