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iC Modus® Technology & Services

At the heart of every iC Group interactive solution is the proprietary platform called iC Modus®. The platform has proven itself in thousands of multi-million play promotional programs, and has been used to link rewards with performance/purchase in everyday business applications such as training and sales incentives.

iC Modus® seamlessly delivers complex and dynamic online solutions with the highest degree of security and flexibility. iC Modus® offers our clients:
  • Breakthrough creative solutions and brand design flexibility.
  • Security features and processes that provide unassailable stability to protect consumer data and overall program integrity.
  • Seamless integration with technology solutions for SMS (text messaging), point of sale systems, interactive voice response (IVR) and other emerging communications media.
  • A timely and cost-effective means of reaching consumers and driving immediate and measurable results.
iC Modus® applications are hosted through a robust data center, offering redundant Internet connections and power supplies, advanced virus and firewall protection and 24/7 network monitoring. Our teams of technology and creative experts are pioneers in developing processes, security features and creative solutions that maximize web marketing integration. They provide a full-suite of interactive services including:
  • Strategic & tactical planning
  • Promotion design consultation
  • Technical design
  • Project management
  • Data/game play verification & auditing
  • Creative services
  • Website, banner ad development
  • Online contest administration
  • Unique PIN generation
  • Data management, analysis, reporting
  • Hosting, security, maintenance
  • Quality assurance testing
  • Online customer technical support
  • E-mail marketing services
  • Electronic sweepstakes draws
  • Randomization and seeding

Interactive Promotion Risk Management

  • Best practice and process review
  • Online security review and white hat hacking services
  • Hosting Evaluations
  • Web site and application review
  • Compliancy review

“In a survey of over 1600 US consumers who use email at least once a week, 34% said contests and sweepstakes encourage email loyalty.”
eMarketer

“Online marketing spend is expected to grow 25% in U.S. in 2005.”
PROMO Magazine

“Sweepstakes are one of the most effective incentives for net users to disclose valuable personal data.”
Jupiter Research