Games Contests Sweeps Services
The Details Matter
Any marketer involved in games, contests and sweepstakes management knows the stakes can run high. The pressure of meeting objectives and keeping consumers satisfied becomes that much more intense when you introduce all the daunting details that are required to take a promotion to market.
The risk of something going wrong is always possible (printing errors, typos, regulatory and legal infringement, improper draw procedures, technical glitches and more). And resources, expertise, timelines and budgets usually run tight. Marketers are hard pressed to strike that optimal balance between risk and reward. The first step towards success is assuring their promotions are managed properly.
Maximizing Promotion Success
iC Group’s teams of promotion specialists manage all aspects of games, contests and sweeps administration. Details are prudently coordinated through the critical phases of planning and execution for programs such as instant wins, sweepstakes, leveraged sweepstakes, scratch and win games, collect and win games, loyalty programs and custom solutions.Whether you simply require promotion rules and regulations or experts to deliver all the details, iC Group’s full suite of services are executed with a judicious promotion risk management philosophy.
Our games, contest and sweeps services include:
- National and International project consultation and management
- Consumer support services
- 800 support lines for contest rules and consumer inquiries
- Rules and regulations
- Registration and bonding
- Winner notification, verification, awarding
- Conducting of official draws
- Game audit and security services
- Packaging/POS/web copy legal reviews
- Odds calculations and certification
- Contest judging
- Adjudication and Seeding Services
- Prize procurement