iC Group - News Archive 2004
Taming the contest beast
Duncan McCready - October 18, 2004
A primer on how to avoid contest catastrophes
Is it any wonder why the word promotion starts with the letters PR? The two are closely linked. Promotions rely on public reaction to create pull for products and services. But a promotion gone wrong can quickly become a PR nightmare.
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Duncan McCready - October 18, 2004
A primer on how to avoid contest catastrophes
Is it any wonder why the word promotion starts with the letters PR? The two are closely linked. Promotions rely on public reaction to create pull for products and services. But a promotion gone wrong can quickly become a PR nightmare.
read more
Interactive Marketing: Becoming Inevitable
Brian W. Kelly - Apr 1, 2004 - Promo Magazine,
Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002 according to estimates based on responses by participants in a recent PROMO survey.
read more
Brian W. Kelly - Apr 1, 2004 - Promo Magazine,
Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002 according to estimates based on responses by participants in a recent PROMO survey.
read more
Hormel Foods Corporation Woos Chili-Lovers with Stagg® Chili Chuckwagon online game
January, 2004— Los Angeles, CA
Hormel Foods Corporation recently engaged agency of record Kalis & Associates and online promotions provider IC Group Inc. to help increase consumer demand for STAGG® Chili with an online Chili Chuckwagon Challenge that offers the chance to win a range of prizes including $100,000 cash.
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January, 2004— Los Angeles, CA
Hormel Foods Corporation recently engaged agency of record Kalis & Associates and online promotions provider IC Group Inc. to help increase consumer demand for STAGG® Chili with an online Chili Chuckwagon Challenge that offers the chance to win a range of prizes including $100,000 cash.
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