iC Group Speakers

iC Group executives are regular speakers at business meetings, seminars, industry conferences and trade show events around North America, hosted by organizations such as the Promotion Marketing Association (PMA), The Canadian Institute, PROMO Magazine, Internet Marketing Conference (IMC), AIMS and the North American Contingency Association (NACA).

Available for Appearance:


Duncan McCready, Executive Vice President

Duncan’s origins with iC Group date back to the early 90s when, as part of the lean, but resourceful team of promotion experts, he single-handedly set out to fulfill growing opportunities in global markets and school the masses in the science of promotions, promotion risk management and insurance.

Today, Duncan is relied on by household brand name companies in North America and Europe to aid them in executing high impact promotion solutions. His expertise involves over a decade of work blending promotional strategies with game mechanics; working with production, technology and legal experts to develop the most finely tuned risk management processes his clients have come to rely on; and years of hands-on experience working through all the finite details needed to take multi-million dollar incentive solutions to market. His intimate knowledge of what works and what doesn’t has resulted in him being sought after by the biggest brands and agencies in business.

Areas of expertise: Design and development of high impact incentive solutions, Promotion Risk Management – online and offline, promotion insurance, promotion security and all facets of contest management including legal and regulatory.



Joel Parent, PMP -- Director, Interactive Business Development

Joel has a mind for and flair for translating IT tech-talk into business savvy (and vice versa). Joel’s success at merging the two worlds of interactive technology and business has resulted in him taking iC Group and its clients to new heights in promotional innovation.

His origins with iC Group date back to 1998 when, as part of a small, but resourceful team of developers, Joel set out to meet the nascent interactive needs of promotional marketers. Today, Joel serves as the link between pre-and-post sales, ensuring smooth product delivery from development through to sales pitch and account management.

Areas of expertise: All facets of interactive promotion including design, development and technology.



Kelly Crerar, SVP US Strategy & Sales

Kelly is a seasoned sales and marketing professional with over 5 years of experience in motivational speaking. Since joining iC Group, he has cemented partnerships with top promotions agencies and leading edge brand name clients in the Eastern Seaboard region.

Unmatched in his energy and enthusiasm, Kelly is steering iC Group's team of promotions risk, technology and specialty insurance experts into new territories while simultaneously sharing strategy tips with marketers on how to create impact and reduce risk within their promotional offers.

Areas of expertise: All facets of interactive promotion and promotion incentive strategy, design and management.



Scott LaCroix, Director of Underwriting

The master mind behind intricate prize pool designs and complex risk assessments, Scott oversees insurance underwriting at iC Group.

Scott is an accredited insurance broker with over seven years experience in the contingency insurance market. In his day-to-day role, Scott formulates and evaluates risks for consumer promotions, athlete bonuses, events and event cancellation/non-appearance. When he’s not busy protecting client assets with specialty insurance, he’s forging new relationships with brokers and insurance organizations, offering them new products and market capacity to expand their business.

Areas of expertise: Insurance for consumer promotions, athlete bonuses, events and event cancellation/non-appearance.