• Support the launch of the Caress Exotic Essential Oils product line
• Reinforce the established brand positioning for Caress
• Showcase the product in an interactive, educational setting
• Establish a deeper connection with target consumers through advice on relevant topics

• The microsite featured a number of interactive elements: Caress omnisodes, create your own price charming area, photo upload area, sampling/product showcase area, and a sweepstakes and essay contest.
• Visitors entered the sweepstakes by registering/logging-in and selecting one of five prize packs that they wanted to win.
• Visitors could also win a trip for two to an exotic destination of their choice by submitting an essay revealing their "mysterious side."

Millions of hits, hundreds of thousands of registrations!
The microsite generated nearly 10 million hits in its 3 months running. Hundreds of thousands of people registered for the promotions making this fairy tale adventure a dream come true for Unilever.

Concept by AOL Media Networks; IC Group handled microsite development, hosting, email marketing services, contest services and prize fulfillment.