Bumble Bee Tuna

When Bumble Bee Tuna added the DVD release of DreamWorks Animation's "Bee Movie" to its hive of promotional activity, they launched a sweepstakes to help keep it all a buzz.

The for-fun classic shell game featured the Bee Movie's leading star, Barry B. Benson - plus the chance to win a trip for four to anywhere in the US.

Promote the Bee Movie DVD release
Build their opt-in database of consumers

Consumers who visited the Bumble Bee Tuna Web site could play a for-fun classic shell game featuring the movie's lead bee, Barry B. Benson.
Consumers could also enter the "Escape the Hive" sweepstakes for the chance to win a grand prize trip for four to anywhere in the US, plus $1000 spending money, a portable DVD player and digital camera.
A DVD player and digital camera were also awarded to fifteen first and second prize winners.

Thousands of registrations and opt-ins!
Bumble Bee Tuna successfully added thousands to their opt-in database of consumers.

Sweeps services and prize fulfillment handled by The Regan Group; Animated game development, online sweepstakes development and hosting handled by IC Group.