Promotional Data Handling Solutions

• You have promotional data from multiple vendors that never seems to be reusable or consistent for ongoing brand marketing efforts
• You are having trouble keeping up with legislation on privacy and under age participant data
• You have multiple brands and their promotional databases are not consolidated to monitor trends and synergies
• You make your consumers register and login on each and every interactive promotion, even if they’ve previously participated in your past brand promotions and given you permission to contact them

• Achieve consistent upstream data collection and management
• Remove participation hurdles for your loyal consumers (i.e. multiple registration and login)
• Keep your data standards central and consistent
• Build upon a central promotional database and integrate it with additional customer service initiatives such as fulfillment management, reporting and metrics, brand insight reporting, permission management, privacy compliancy, and more.

• CPG organizations who have sophisticated CRMs, but have not managed and integrated their promotional databases