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Prize Insurance

iC Group’s Prize Insurance is used to manage financial liability associated with large prize pools and offers for consumer promotions and events. iC Group insurance solutions are backed by top rated insurance companies, ensuring client promotions are protected with the highest levels of security.

How does Prize Insurance work?

By integrating probability (the mathematical odds of winning a prize) we design offers with large-scale prize pools for a fraction of the cost, and then apply insurance coverage to eliminate the risk of paying out the prizes as winners emerge. The results are secure, high-impact promotions that achieve specific marketing objectives.
  • Generate more promotional impact with lottery-size prize offers
  • Leverage your budget and offer thousands, or millions, for a fraction of the cost
  • Increase consumer appeal
  • Generate stronger marketing messages
  • Incite the behavior needed to achieve your objectives
  • Protect your budget against costly unexpected prize payouts by transferring the financial liability to an insurer

iC Group provides Prize Insurance for:

  • Online games and contests
  • Scratch and win games
  • Collect and win games
  • Leveraged sweepstakes
  • Event promotions – hole-in-ones and more
  • Special events – game shows and more
For more information, please fill in our Quick Insurance Information Form or call us at (800) 575-5590 for more information on our online rating systems.
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“Everyone at iC Group was so pleasant to work with. There was good communication and follow-up throughout. The staff seemed very knowledgeable. I believe iC Group to be very good value for our promotion strategies.”

Victoria Krieser,
Business Development Manager,
24 Hour Fitness