iC Group - News Archive 2006
Cisco Systems Connects Consumers with Linksys Wireless-N Sweeps
Cisco Systems Inc., a worldwide leader in networking for the Internet, needed a fun way to promote the Linksys Wireless-N line of wireless products.
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Cisco Systems Inc., a worldwide leader in networking for the Internet, needed a fun way to promote the Linksys Wireless-N line of wireless products.
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PostNet and iC Group Launch Small-Business Marketing Program
Marketing-in-a-Box allows small-business and professionals to offer a complete marketing program including prizes ranging from $10,000 - $50,000
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Marketing-in-a-Box allows small-business and professionals to offer a complete marketing program including prizes ranging from $10,000 - $50,000
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Income fund buys stake in city promotions business
A Winnipeg firm that designs and manages promotional contests on behalf of large corporate clients expects to double its sales this year after finding a new partner to provide it with the financial resources it needs to handle that kind of rapid growth.
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A Winnipeg firm that designs and manages promotional contests on behalf of large corporate clients expects to double its sales this year after finding a new partner to provide it with the financial resources it needs to handle that kind of rapid growth.
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Bee Maid promoting honey’s health benefits
Bee Maid Honey is, yes, buzzing with activity these days, looking to reposition its popular Western brand around a healthier lifestyle.
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Bee Maid Honey is, yes, buzzing with activity these days, looking to reposition its popular Western brand around a healthier lifestyle.
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Crack Down
Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to prevent it. Still fraud continues to creep through the cracks.
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Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to prevent it. Still fraud continues to creep through the cracks.
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Consumer Promotion: Revlon on the Red Carpet
May 2006 - American Marketing Association, San Francisco Chapter
Online sweepstakes - been there. Downloadable coupons - done that. Fully integrating promotion across marketing platforms - want to do a whole lot more of that.
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May 2006 - American Marketing Association, San Francisco Chapter
Online sweepstakes - been there. Downloadable coupons - done that. Fully integrating promotion across marketing platforms - want to do a whole lot more of that.
read more
McCain Keeping Pizza Pockets Tight with Skateboard Promo
All skateboard lovin’, rad dudes into all things tight (aka cool) can get in on a chance to win a stylin’ Birdhouse skateboard this spring in McCain Pizza Pockets’ “90 Boards in 90 Days Contest”. The online sweeps is aimed at driving sales of Pizza Pockets.
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All skateboard lovin’, rad dudes into all things tight (aka cool) can get in on a chance to win a stylin’ Birdhouse skateboard this spring in McCain Pizza Pockets’ “90 Boards in 90 Days Contest”. The online sweeps is aimed at driving sales of Pizza Pockets.
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iC Group and Pepsi/Frito Lay Take Home PROMO IMA
The Xbox 360: one of the most sought after gifts of this past holiday season. What better prize to dangle prior to retail availability in a consumer promotion that garnered IC Group the top award for its work with Pepsi and Doritos.
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The Xbox 360: one of the most sought after gifts of this past holiday season. What better prize to dangle prior to retail availability in a consumer promotion that garnered IC Group the top award for its work with Pepsi and Doritos.
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Jelly Belly® creates mystery out of new flavor
What is Jelly Belly’s newest true-to-life flavor? It’s a mystery! But once consumers discover what it is, they could win big!
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What is Jelly Belly’s newest true-to-life flavor? It’s a mystery! But once consumers discover what it is, they could win big!
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The Land of Odds
February 13 2006 - Marketing Magazine
Think you've got an iron-clad contest? Carolyn Wilman, Canada's 'contest queen' says too many contests are full of holes and marketers are on the losing end.
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February 13 2006 - Marketing Magazine
Think you've got an iron-clad contest? Carolyn Wilman, Canada's 'contest queen' says too many contests are full of holes and marketers are on the losing end.
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Shift to online promotions creating greater demand for prize indemnity cover
February 13 2006 - Business Insurance
When Jean Irons-Dendy, a registered nurse and mother of two in Kirkland, Wash., pulled the $250,000 grand prize in a drawing sponsored by her gym last May, she wasn't the only one who won.
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February 13 2006 - Business Insurance
When Jean Irons-Dendy, a registered nurse and mother of two in Kirkland, Wash., pulled the $250,000 grand prize in a drawing sponsored by her gym last May, she wasn't the only one who won.
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Facelift for special event Web site - Version 2 streamlines process for agents and customers
February 01 2006 - The Rough Notes Company Inc.
“You name it—concerts, weddings, golf events, drag racing, festivals, reunions, conferences, trade shows, charity events, and even a 60th birthday party—we’ve seen it all,” says Scott LaCroix, director of underwriting for iC Group, Inc.,
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February 01 2006 - The Rough Notes Company Inc.
“You name it—concerts, weddings, golf events, drag racing, festivals, reunions, conferences, trade shows, charity events, and even a 60th birthday party—we’ve seen it all,” says Scott LaCroix, director of underwriting for iC Group, Inc.,
read more
AOL and ABC's ''Good Morning America'' Challenge the Nation to Lose 50 Million Pounds
January 05 2006
AOL and ABC's "Good Morning America" (GMA) are teaming up to encourage an overweight population to lose 50 million pounds in the " America Takes It Off" challenge. Starting in January, the program will provide motivational and informational materials to millions of people who've pledged to shed pounds and get healthier in 2006.
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January 05 2006
AOL and ABC's "Good Morning America" (GMA) are teaming up to encourage an overweight population to lose 50 million pounds in the " America Takes It Off" challenge. Starting in January, the program will provide motivational and informational materials to millions of people who've pledged to shed pounds and get healthier in 2006.
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