iC Group Case Study

Scratch and Win / Sweepstakes

Print Services

Situation: An in-pack Scratch and Win game and Online Sweepstakes was the focal point of this promotion campaign designed to increase sales of beer products across regional territories.

How it worked:

• Scratch cards were placed inside specially marked beer cases -- each scratch card had a PIN printed on it.
• Consumers scratched for the chance to win a prize and then entered the sweepstakes by registering their PIN on the promotional website.
• Weekly sweepstakes draws were held – at the end of the program 3 finalists were drawn for the chance to win $150,000 in Grand Prizes.

iC Group Promotion Risk Managers were brought in to review the promotion rules and Point of Sale materials. They were also on hand to consult on print production processes and provide protocol documents, affidavits and PIN production reports.