iC Group Case Study

Interactive Instant Win and Sweepstakes

PRM Review and Consulting

Situation: Boosting-up product sales by appealing to the younger demographic had this snack food marketer tapping-into an integrated online and text messaging campaign.

How it worked:

• UPC and text messaging shortcodes were printed on participating product packages.
• Consumers sent a text message to the shortcode for the chance to win digital prizes such as mobile ring tones, graphics and games.
• Consumers then received a unique PIN on their mobile phone which they could enter at the promotion website for the chance to win sweepstakes prizes.

iC Group Promotion Risk Managers consulted with this major consumer good manufacturer to identify potential risk factors that would impede the success of the promo. The comprehensive review included the overall promotion mechanics, the website, prize pool liability and agreement reviews with contracted partners.