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24-Hour Fitness: "Million Dollar Contest"
Prize Insurance
When 24-Hour Fitness wanted to create a little excitement among their membership, they set the stakes high with a leveraged sweepstakes contest that offered the chance to win a prizes up to $1,000,000Irving Oil: A-maze-ing Labyrinth
Prize Insurance
To boost-up sales across 300 of their gas bar locations, Irving Oil implemented a scratch and win promotion to reward customers for filling up at the pumps. Athlete Incentive: Summer Olympics
Athlete Contractual Bonus Insurance
This consumer marketer chose to align their brand with a celebrity athlete to enhance their Summer Olympics sponsorship and increase brand exposure.Field Goal Football Kick -- Super Bowl XXXVI
Prize Insurance
This consumer packaged goods marketer dangled a million-dollar carrot to leverage their Super Bowl sponsorship and overall sales and brand awareness objectives. Coupon / Rebate Offer
Redemption Insurance
Increasing sales of product for this consumer packaged goods marketer resulted in a strategy focused on the “grand-daddies” of product promotion – coupon and rebate offers.Black and Decker -- “Builder Benefit $100,000 Sweepstakes”
Scratch & Win/Sweepstakes
When Black and Decker tooled-up at the International Builder’s Trade Show, they turned-up the power with a $100,000 cash give-away to draw booth traffic and reinforce five key brands.Oops, you need flash player installed.
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