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iC Group Games, Contests and Sweeps Case Studies
24-Hour Fitness: "Million Dollar Contest"
Prize Insurance
When 24-Hour Fitness wanted to create a little excitement among their membership, they set the stakes high with a leveraged sweepstakes contest that offered the chance to win a prizes up to $1,000,000
Jelly Belly: “Flavor Adventure”
Sweepstakes
Jelly Belly launched a sweepstakes promo that aimed to build awareness among consumers and to get the sales force, brokers, and retailers more excited about Jelly Belly as a product in their portfolio.
palmOne – Treo Rewards
Sales Incentive
This worldwide leader in mobile computing took a leading role in getting sales channels to exceed quota of Treo smartphones with a motivating dealer incentive program.
Black and Decker -- “Builder Benefit $100,000 Sweepstakes”
Scratch & Win/Sweepstakes
When Black and Decker tooled-up at the International Builder’s Trade Show, they turned-up the power with a $100,000 cash give-away to draw booth traffic and reinforce five key brands.
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